Hardcore Lyft riders can sign up to pay less than $7 a ride — but is it worth it?
The subscription fervor that's grown from Netflix to MoviePass is making its way to the road.
Invites through the Lyft app started going out this week to high-frequency "insiders" who want a chance to sign up for a $200 per month plan. (Note: That will set riders back more each month than Amazon Prime's new annual rate.)
SEE ALSO: Lyft offsets carbon emissions, but still relies on gas-guzzling carsOnce on the waitlist for the all-access pass — an upfront subscription for a certain number of rides each month — users can opt into a Lyft ride pass the company is testing out. The plan includes 30 standard Lyft rides. At $6.67 per ride, that could save a few bucks on longer, more expensive routes.
Lyft "insiders" can get access to a $200 per month ride pass. Credit: Lyft But at that price, the pass is probably only worth it for someone riding Lyft at least once a day, if not more. For the occasional or shared-ride user, it's a lot to shell out. After all, an unlimited New York City MetroCard pass is $121 per month.
Back in March, Lyft offered various ride passes at different prices and rates for extreme users. It looks like they settled on the $200 price point for 30 rides from that user testing. This is the next round of testing as the company explores a more permanent Lyft subscription.
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